Deconstructing TikTok Camp - Vancouver Independent School for Science and Technology (VISST) | Kids Out and About Vancouver <

Deconstructing TikTok Camp - Vancouver Independent School for Science and Technology (VISST)


*The event has already taken place on this date: Fri, 03/24/2023
What data is collected when you use TikTok or other social media? Should you care? In this Spring Break camp, you’ll learn by turning the tables - unravel “the algorithm”, create your own targeted ads, look behind the scenes of data collection, and more. This is a virtual (online) camp for students aged 11-15 years.

Please help us keep this calendar up to date! If this activity is sold out, canceled, or otherwise needs alteration, email mindy@kidsoutandabout.com so we can update it immediately. If you have a question about the activity itself, please contact the organization administrator listed below.

Why should you attend?

Join an eye-opening experience looking at how your daily activities are tracked and monetized - you may never think of social media the same way again.

  • Gain experience in areas you won’t find in school, including advertising, economics, and data privacy.

  • Peek into the “real world” of money and technology in a small-class setting with a seasoned entrepreneur and a UBC computer science professor.

  • Earn a certificate of completion from the Vancouver Independent School for Science and Technology.

What will you learn?

Is This An Ad?: These days, on platforms like TikTok and Instagram, it can be hard to tell the difference between “content” and “advertising”. We’ll explore this blurred line and try to spot some hidden ads on our TikTok feeds.

Targeted Advertising: When you and I open TikTok or search on Google, we see different things. Is this a convenience or a concern? And, how do these platforms know what to show us? We’ll explore algorithms, the “FYP”, and risks of targeted advertising. Then, we’ll buy some advertising ourselves to experience targeting from the other side!

Economics of Surveillance: Did you know that each of us has a customer lifetime value? You might be worth $2,000 to TikTok and I might be worth $1,000, who knows! We’ll see if we can calculate how much a customer is worth to a social media platform. And we’ll consider, if you’re worth $2,000 to TikTok, how they might spend $1,000 to keep you using the platform?

Tracking Tools: When you visit a website with your computer or phone, how much does the site know about you? What if you’re logged in? What about cookies? We’ll pull back the curtain and see firsthand what sorts of information we can collect about our visitors.. Then we’ll visit our favourite websites and investigate what information they are passing on to advertisers.

Terms and Conditions Apply: Have you actually read TikTok’s Privacy Policy or Terms of Service? Let’s face it, most of us press “I Agree” multiple times a month without reading the details. And who can blame us - TikTok’s Terms of Service is about 30,000 words, or more than 50 pages long! We’ll discuss the roles of these documents and how to approach them, and then we’ll tie everything we’ve learned together to wrap up the course.


*Times, dates, and prices of any activity posted to our calendars are subject to change. Please be sure to click through directly to the organization’s website to verify.

Location:

ONLINE ONLY
Contact name: 
Milad Maymay
Email address: 
The event has already taken place on this date: 
03/24/2023
Time: 
10:00am-1:30pm